Purchase with Purpose

by Eric Nixon December 04, 2023

Taking pause to look back at 25 years since our beginnings, we at Malivoire Wine are grateful for the opportunity you, our customers, continue to give us to do what we love to do. Importantly too, we are grateful for the opportunity to give back.

We’re proud of the community we belong to, and proud to help, in our own small way, to build and support it. As a small company, we haven’t the reach to make a large-scale impact on a province of 15 million people or a nation of 40 million, but we can make a difference locally. As Tammy Kruck, Malivoire’s Manager of Customer Relations says, “We do our best to focus on our local community and those organizations we see making a significant difference, providing healthcare and education, as important examples”.

To illustrate, a partial list of the charities and other community providers supported over recent months by our winery would include:

The Beamsville Firefighters Association

The Bruce Trail Conservancy

The Burlington Rotary Club, in support of Mental Health and Addictions Services at Joseph Brant Memorial Hospital

Community Care of West Niagara

Feed Niagara

The Grimsby Culture Gala

The Malivoire Honours tribute to community health care workers

The May Court Club of Saint Catharines

The West Lincoln Memorial Hospital Foundation

The Women’s College Hospital Foundation

To round out the year faithfully to this theme, Malivoire’s “Purchase with Purpose” initiative will direct a portion of our sales proceeds to the West Niagara Community Care Food Bank.

As Tammy sums up, “Our world is a better place because of the constant efforts and countless hours of dedicated volunteers and charity organizations. We’re honoured and humbled if we can help them in their work”.